VaynerMedia Case Study

How VaynerMedia’s Millennial & Gen Z Workforce Saw a 16x Increase in EAP Engagement with Journey

Before engaging Journey, VaynerMedia struggled with a low 2% engagement rate with their existing EAP. Their young and diverse workforce were either unaware of their EAP, or expressed frustration with the lack of diverse mental health resources available. VaynerMedia realized they needed a complete solution tailored to meet the needs of their Genz and Millennial workforce.

See how VaynerMedia achieved:

• A remarkable surge in awareness of Journey Proactive EAP, from 20% to 96%.
• A 32% engagement rate amongst their entire workforce, resulting in a 16x increase in total engagement.
• Proactive mental health support for employees that resonates with diverse needs and lifestyles, nurturing a culture of well-being among young professionals.

Read more about the outcomes VaynerMedia is seeing with Journey.